Free PDF

The Exit Plan

How to move your fans off rented platforms without losing them: seven steps, from backing up your data to giving your list a home of its own.

What's inside
  1. 1. Don't quit the platforms. Change what they're for.
  2. 2. Back up everything first
  3. 3. Build one place they can join
  4. 4. Give a reason to join
  5. 5. Move your paying fans gently
  6. 6. Talk to your list every week
  7. 7. When the list is big enough, give it a home

Your followers are on Instagram, TikTok and YouTube today, and that's fine. The goal isn't to leave; it's to stop depending on them. Treat each platform as a road that leads people to a home you own.

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